Understanding guests
Analysing what guests really need, as the basis for offers that work.
Work with me · 02
Consulting & training
Strategy consulting for tourism, experience design and participation, drawing on politics, campaigning and more than 20 years in the guiding profession.
Ask for consulting
Professionalism means knowing that you cannot – and should not – do everything alone.
That is how I work as a consultant: first understand what guests and people really need, then make it possible together.
How I help
Building strong narratives
Storytelling that does not just inform, but creates meaning.
Designing experiences
From a city tour to a large event: experiences people remember.
Campaigns & participation
Campaign management and direct democracy, from the practice of a successful popular initiative.
My training institute
Guide-Training
Initial and further training for tourist guides that combines expertise, teaching skills, storytelling and ethical responsibility: against the dumbing-down of the profession, for tours that give orientation and build cultural understanding. Courses are mostly held in German.